In 2013, MasterCard conducted a global research project titled:
"The Digital Sharing and Trust Project". Although the findings may
not be representative to a larger population, it is quite interesting. Below is
the explanation of the project as I quoted from MasterCard press release:
“The Digital Sharing and Trust Project shows that consumers actually shed their “real-world” identities when they go online and assume “digital personas” that better reflect how they feel, what actions they take around their personal information and how much value they place on their own data. These five online personas –Open Sharers, Simply Interactors, Solely Shoppers, Passive Users and Proactive Protectors—are spread evenly throughout the global population and ignore
any regional or demographic boundaries.”
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| Source: Screencaptured from MasterCard Page |
Are you curious to find out about
your online persona? Check the quiz here:
My result? I am a solely shopper!
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(No, not so cool! :D) According to this
classification, it means that I rely on the internet for my shopping
needs and I prefer desktop or laptop computers rather than mobile devices.
Well? It’s true!! So, how about you?
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